Meet Hydeia

Hey there, I’m Hydeia, the founder of Ziya  Rose Collection. Born and raised in Atlanta, Georgia, I’m a mom of three (my firstborn, Ziya , is actually the inspiration behind the name!) and a wife. Life hasn’t always been easy—there was a time when I was living with my in-law, working a dead-end job, and barely able to afford diapers for my newborn. But I knew deep down that I wanted more. I wanted to be in the beauty industry, to create something of my own, something I could be proud of. So, every paycheck, I set aside a little money to invest in samples and build my dream. 

Ziya  Rose Collection started as **Zyia Rose Cosmetics** with just lashes, then grew to include lip gloss, lip liners, and lip oils. The idea was always to offer luxury beauty products that are accessible to everyone, especially busy people like myself.

My first product was lashes, but I tried my hand at being a lash tech too—it didn’t quite work out. But then a friend gave me the idea to create my own lash line. That was the turning point. I jumped in with both feet, designing my own fire packaging—diamond boxes that were black, pink, and glittery—everything that screamed girly and glam. 

There were plenty of moments when I felt overwhelmed and even considered giving up, but I kept pushing. I kept reminding myself: this is what I wanted, and it wasn’t going to be easy. There would be mistakes, stress, and long nights, but that’s part of the journey. And here I am, still going strong, with a brand that’s more than just makeup—it’s about building confidence and bringing that little bit of luxury to your everyday life. 

Ziya  Rose Collection is for anyone who wants to feel beautiful, bold, and empowered—no matter how busy life gets. And I’m here to bring you that glow.